From childhood, I’ve believed that eyes are one of the universe’s most intelligent yet delicate creations. Their fragility requires lifelong special care, while unfortunately, the fragility of the eyes is often overlooked. 
As a woman with sensitive eyes from long hours of work, I am very careful with my eye care routine. Despite my extensive past experience working in global beauty industry for over 10 years, I’ve found it challenging to find eye products that perfectly balance non-irritating use with effective results. This need is common to many people, regardless of gender, age, or skin color.
My experience with three international beauty brands has given me deep insights into the industry.
I built a team with mature international beauty industry working experience, especially on product innovation. We are based in Los Angeles & Shanghai, our products developed in US, China & Korea. We are committed to building the brand with sincere and professional expertise in sensitive eye skin, by providing full eye care product portfolio with gentle care and strong efficacy. We want to create a reliable community for all fragile eyes, we appeal to all consumers to take good care of their fragile eyes if haven’t realized how fragile they are. 
We also aim to offer a complete eye care product portfolio covering eye skincare that we have been starting with, but we are also developing eye makeup and eye lifestyle that all designed to provide gentle yet effective care. 

Sasha, In My Eyes Founder