Formulation Recipe

dedicated to sensitive eyes

When the skin gets irritated, it leads to inflammation, which weakens the barrier. A weakened barrier makes fine lines, dark circles, and puffiness more noticeable over time.


In My Eyes offers targeted eye care for sensitive skin. We use ingredient synergies to relieve irritation, support circulation, and strengthen the skin's barrier, which helps improve eye health while addressing fine lines, dark circles, and puffiness.

Synergized Ingredients Complex

Bakuchiol
Branch of purple flowers Bakuchiol with black seed pods on a white background

A natural alternative to Retinol, Bakuchiol reduces fine lines and improves skin texture without the irritation often caused by Retinol — making it ideal for sensitive skin.Derived from the plant Psoralea corylifolia, Bakuchiol has been utilized in Traditional Chinese Medicine for centuries. Renowned for addressing skin conditions like eczema and psoriasis, it’s also prized for anti - aging and skin - rejuvenating properties.Its antioxidant and anti - inflammatory effects promote a youthful complexion while soothing the skin. Today, Bakuchiol is celebrated for gentle yet effective skin - renewing benefits, cementing its status as a popular choice in modern skincare formulations.

*Traditional Chinese Medicine and the Application of Psoralea corylifolia, Evidence - Based Complementary and Alternative Medicine (2014),https://www.hindawi.com/journals/ecam/2014/839506/.
Lutein
Two green leaves, Lutein on a transparent background

A potent antioxidant that protects the delicate eye area from blue light and oxidative stress, while also reducing inflammation — perfect for sensitive eyes.

Acetyl Hexapeptide-8
Close-up of a blue DNA double helix model on a white background, Haloxyl with Peptides

Promotes collagen production to reduce fine lines around the eyes, while being gentle enough not to trigger sensitivity.

Caffeine
Three coffee beans on a white background, Caffeine

Stimulates circulation, reducing puffiness around the eyes, with anti - inflammatory properties that are safe for sensitive skin.

Studies have shown that an eye cream containing 3% caffeine is effective and safe for treating wrinkles around the eyes. Results are visible within three weeks, and after four weeks, all participants experienced reduced wrinkle depth and dark circles, along with improved skin appearance and elasticity.

*Ahmadraji F, Shatalebi M A. Evaluation of the clinical efficacy and safety of an eye counter pad containing caffeine and vitamin K in emulsified Emu oil base[J]. Advanced biomedical research, 2015, 4. Information provided by ingredient supplier.

Gentle, Soft Texture & Usage Experience

We design our products with the delicate eye area in mind, avoiding harsh textures that can lead to irritation, ensuring they are gentle and easy to apply.

Eye Cream - Ice-Melting Texture

A lightweight formula that melts upon contact, much like ice, providing a cooling sensation and deep hydration—ideal for calming and hydrating sensitive skin.

Eye Serum - Vacuum Packaging Design

Our eye serum uses a zinc alloy vacuum pump to dispense the product while keeping the formula fresh and hygienic. The zinc alloy applicator also provides a cooling effect, reducing sensitivity.

Eye-to-Face Cleansing Balm - Cloud-Like Texture

Using advanced air cushion technology, the cleansing balm minimizes friction with the skin barrier, gently removing makeup while helping to repair the skin.

Eye Patches - Ultra Thin Plant Serum Hydragel

Made from ultra-thin plant-based material, our patches adhere to the skin without adding weight. Natural materials make it safer for sensitive eyes compared to silicone patches, which can be less breathable.

Eyeshadow Primer - Smooth & Easy Application

Our primer has a silky texture with oil-control ingredients that provide a smooth base for makeup, while being gentle for sensitive skin.