The Modern Eye Struggle
In today’s digital world, our eyes are under constant siege. Between endless screens, pollution, and stress, the delicate skin around our eyes—the thinnest on the body—shows the first signs of fatigue. Redness, puffiness, and premature wrinkles aren’t just cosmetic concerns; they’re distress signals.
This is why InMyEyes was born—a skincare brand dedicated to rescuing sensitive eyes with science-backed, gentle solutions.
The Problem Nobody Sees (Until It’s Too Late)
Digital Eye Strain: The Invisible Aggressor
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Average screen time: 7+ hours/day (Statista, 2025)
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Effects: Dark circles, dehydration, “screen wrinkles” (squint lines)
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Why regular creams fail: Most contain irritants (fragrance, alcohol) that worsen sensitivity
The Sensitivity Trap
Many with reactive eyes avoid eye creams altogether, fearing stinging or redness. But skipping care accelerates aging.
The InMyEyes Difference
Designed for the Delicate
Our formulas follow 3 core principles:
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Zero Irritants – Fragrance-free, hypoallergenic, dermatologist-tested
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Instant Relief – Cooling textures to counteract screen fatigue
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Long-Term Repair – Bakuchiol (retinol alternative) to rebuild collagen
Hero Product: The Ice Cream Eye Cream
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Texture: Lightweight gel-cream that melts like sorbet
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Key Acts:
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Caffeine → Depuffs in 5 mins
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Bakuchiol → Reduces wrinkles in 4 weeks (Dhaliwal et al., 2019)
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Olive Oil → Soothes redness instantly
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Real Stories, Real Relief
Case Study: Emma, 28 (Graphic Designer)
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Struggle: “My eyes were always puffy and red—even ‘gentle’ creams burned.”
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Solution: Used InMyEyes Bakuchiol Serum + Ice Cream Eye Cream
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Result: “No more irritation, and my dark circles faded in 3 weeks.”
Your Eyes Deserve Better
Ignoring eye care is like wearing sunscreen everywhere but your face. Start treating your eyes with the targeted, gentle care they need.
References (APA Format)
Dhaliwal, S., Rybak, I., Ellis, S. R., Notay, M., Trivedi, M., Burney, W., ... & Sivamani, R. K. (2019). Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoaging. British Journal of Dermatology, *180*(2), 289–296. https://doi.org/10.1111/bjd.16918
Statista. (2025). Daily screen time of adults worldwide. Retrieved from https://www.statista.com