The delicate skin around our eyes is the first area to show signs of fatigue, stress, and aging. Unlike the rest of your facial skin, the eye area has fewer oil glands and is thinner, making it more prone to dryness, puffiness, and wrinkles. That’s why a targeted day-and-night approach using specialized formulas—like In My Eyes’ Eye Serum for morning and Eye Cream for night—is essential for maintaining a bright, youthful, and refreshed appearance.
Morning: Revive and Depuff with Cooling Eye Serum
Kickstart your day with In My Eyes’ Eye Serum, a lightweight yet potent formula designed to combat morning puffiness, brighten dark circles, and provide a smooth base for makeup.
Key Benefits:
✔ Instant Cooling & Depuffing
The built-in stainless steel rollerball mimics the effects of a cold compress, constricting blood vessels to reduce fluid buildup (the primary cause of under-eye bags). A quick 30-second massage helps:
-
Drain excess lymph fluid
-
Stimulate circulation for a brighter look
-
Soothe tired eyes (perfect after a late night!)
✔ Lightweight Hydration
Unlike heavy creams that can interfere with makeup, this fast-absorbing serum delivers:
-
Hyaluronic acid to plump fine lines
-
Antioxidants (like vitamin C) to protect against daytime environmental damage
✔ Makeup Prep
The smooth, non-greasy texture creates the perfect canvas for concealer—no creasing or slipping.
Pro Tip: For extra depuffing power, store the serum in the fridge! The chilled metal applicator enhances vasoconstriction for even better results.
Night: Repair and Renew with Nourishing Eye Cream
While you sleep, your skin enters repair mode, making nighttime the ideal opportunity to deliver concentrated ingredients. In My Eyes’ Eye Cream is a richer, more emollient formula packed with reparative actives that work while you rest.
Key Benefits:
✔ Deep Hydration & Barrier Repair
The cream’s ceramide and peptide complex helps:
-
Restore moisture (critical for preventing premature wrinkles)
-
Strengthen the skin barrier to reduce sensitivity
✔ Targeted Anti-Aging
Nighttime is when skin is most receptive to active ingredients. This cream includes:
-
Retinol (or bakuchiol for sensitive skin) to stimulate collagen
-
Caffeine to improve microcirculation (reducing morning darkness)
-
Niacinamide to fade pigmentation over time
✔ Soothing & Recovery
For those with dry or irritated eyes, the cream’s chamomile and squalane help calm inflammation and prevent transepidermal water loss.
Pro Tip: Gently press (don’t rub) the cream into your orbital bone using your ring finger to avoid tugging delicate skin.